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 Here's where we share our video insight and info...

November 21, 2017

I distinctly remember my very first French class in school.
The baffling textbook, the awkward first attempts at pronunciation and the feeling that this strange language was unconquerable and loaded with impossibility.
Unfamiliar symbols, formal pronouns and rolling r'...

April 19, 2017

Video is also a language, and just like any other, it has its own grammar and lexicon. It has rules and habits, and formalities and vernacular. If nouns are images, verbs could be action, adjectives might be stylistic touches.

April 4, 2017

I’ve just been asked to make a dessert for a dinner party. The pressure is a bit intense. The options seem infinite and the stakes are quite high. A bad and weird dessert is likely to be more memorable than a competent and satisfying confection, and for all the wrong r...

April 4, 2017

We have the ostrich to thank for the expression, but ostriches don't actually bury their heads in the sand. It's a phrase derived from the habit of Struthio camelus, or the common ostrich, of burying their eggs in the sand, and several times a day putting their heads i...

April 4, 2017

Sometimes at the end of a 'Video For Business' training session, when participants have finished their corporate video pieces and are getting set to send them on the online journey, I ask a last-minute check question.

'Are you prepared to share this content on your own...

April 4, 2017

Our much-vaunted opposable thumbs are said to hold the key to our evolution above all other animals, mainly because they allowed us to fashion tools to keep the tougher, stronger, wilder animals at bay.

However, not even the most advanced primate can hand-hold a steady...

April 4, 2017

Video quality is a decision, and a state of mind. It’s not just about money or resources. It’s about intent.

If we think about video quality like a pyramid, with content like Superbowl ads balancing on the pointy top, and a cat doing something fuzzy-n-cute right at the...

April 4, 2017

Figuring out who is watching your video content online is a black art of smoke and mirrors, and requires ongoing deep-digging and data-crunching. It’s essential to get this information to make your video stick better and prove its worth.

But this kind of work is retrosp...

April 4, 2017

Is it the case in your workplace, that all heads will turn to the millennial in the room for a handy breakdown of the latest digital trend, a how-to-open-this query and a crash course in Facebook Live?

Surprisingly, here's a report that shows you might be better off ask...

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