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 Here's where we share our video insight and info...

January 15, 2019

When you're very familiar with your own production process, it becomes part of the background noise, and sometimes that's more of a grind than a hum.

You're more likely to be caught up in the things you would like to improve and make better, and all the stuff that goes...

January 8, 2019

How good does this video look on this page? Really good right?

This is such a great example of why you should always go for the neutral background every time.

No plants, no deskabilia and no distractions.

Nothing to take away from the message being delivered to camera.

A...

December 18, 2018

Thought leadership video is a huge trend now for B2B marketing, and it's amazingly easy to execute. You just take your own redoubtable expertise, and share it in a simple piece to camera, filmed on your smartphone at your desk or in a nice location.

However. There is on...

December 11, 2018

We spend a lot of time trying to come up with clever ways of telling the story of our product on video. We can spend a lot of money on it too.

Sometimes it's so valuable to just break it down to the simplest information we want to get across.

This is a super example of h...

December 4, 2018

Businesses everywhere are making excellent use of live-streaming and webinar platforms to help their customers to learn more about their products.

This type of video presentation is excellent at the consideration stage of the customer's journey.

And there's safety in num...

November 21, 2017

I distinctly remember my very first French class in school.
The baffling textbook, the awkward first attempts at pronunciation and the feeling that this strange language was unconquerable and loaded with impossibility.
Unfamiliar symbols, formal pronouns and rolling r'...

April 19, 2017

Video is also a language, and just like any other, it has its own grammar and lexicon. It has rules and habits, and formalities and vernacular. If nouns are images, verbs could be action, adjectives might be stylistic touches.

April 4, 2017

I’ve just been asked to make a dessert for a dinner party. The pressure is a bit intense. The options seem infinite and the stakes are quite high. A bad and weird dessert is likely to be more memorable than a competent and satisfying confection, and for all the wrong r...

April 4, 2017

We have the ostrich to thank for the expression, but ostriches don't actually bury their heads in the sand. It's a phrase derived from the habit of Struthio camelus, or the common ostrich, of burying their eggs in the sand, and several times a day putting their heads i...

April 4, 2017

Sometimes at the end of a 'Video For Business' training session, when participants have finished their corporate video pieces and are getting set to send them on the online journey, I ask a last-minute check question.

'Are you prepared to share this content on your own...

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