In – House Training

Bring video in house

Camera skills for business

One day workshop

A minimum of 6 people is required to book

Learn to make excellent quality video content for your business, using your smartphone and leading camera apps

You’re ready to make your own video content in-house, but you’re worried about it looking amateur.
Or you’ve just missed another brilliant video opp,because you didn’t have time to hire a pro.
Video for your job is no longer optional. It’s critical. We’re here to help you to just get on with it.

In this course, you’ll learn the basics of making simple professional-looking social video, as well as techniques around specific types of content, like thought-leadership, demos, tutorials, interviews and everything in between.

We’ll teach you camera skills and composition techniques on your smartphone. Your video content will look more professional – immediately. We’ll also guide you through the crucial content piece.

How do you tell good stories with video?

How do you make the kind of episodic content that builds an audience who want to come back for more?

Each module is specially designed for total beginners, and gives you need-to-know information without the overwhelm, so you will want to get started straight away.

You won’t just learn how to get great results with the camera in your pocket, you’ll also get to grips with the principles of structured storytelling for video.

This is expert training delivered by broadcast professionals.

What you get:
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Practical training with tools that you can use straight away

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The most up-to-date video marketing information

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Industry examples and real-life tips

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Tried and tested reference materials

What will I actually learn:
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The things that will catch you out

The three enemies of filming – power, storage and hazards!

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Equipment

Learn what accessories you need to shoot great video, and get our tried-and-trusted recommended gear list.

N

Using video apps for filming with your phone

 Here we’ll show you how to get excellent results from just your smartphone, using leading camera apps.

N

Understanding composition

How is it that some videos look professional and others don’t?

Normally it’s not just a question of technical standards, but of good composition.

Here’s where we reveal the mysteries! (They’re not that big:) 

N

Filming etiquette

Confidence comes from knowing what you’re doing and then communicating with others in an efficient way. We’ll show you how to record using professional protocols and workflows. No more awkwards!

N

Anatomy of a social video

We discuss the general structure of a social video, along with how to structure your own piece, so that when we get to filming, you have a solid plan. No more winging it.

N

Story structure for video

Storytelling is as easy or complex as you make it. We prefer is easy! We’ll give you a video story structure that will work every time, so that you don’t have to start from scratch with a blank page. 

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The set up

We’ll look at ways to make any space usable with a focus on lighting, depth of field and neutral backdrops, so you’ll know how to make a good-looking video in any space. 

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Shooting a social video

You’ll be shooting a video with the group, and also taking a turn on camera! Don’t worry, we make it as painless as possible, and it’s critical to be able to understand the experience of being on the other side of the camera.

Editing skills for business

One day workshop

A minimum of 6 people is required to book

Take your team’s social video content to the next level with professional editing skills – using easy software to get great results.

Editing is the skill that brings video content full circle.
It adds clarity to pre-production, it makes your camerawork better, and it sparks the creativity to think of content ideas you never thought of before.

On this course, you’ll learn to edit video with the same principles and techniques used in television.

But you won’t just learn technical editing skills.

All modules are designed for total beginners, and give you the editing information you need to know – without the overwhelm, so you will want to get started straight away.

 

We’ll give you the editorial insight to tell a story really well, and the ability to further enhance it with music, text and graphics.

You’ll be able to edit your own video content to an excellent standard, with easy software that you can start using straight away.
This is expert training delivered by broadcast professionals.

What you get:
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Practical training with software that you can use straight away

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The most useful video editing methods for a variety of platforms

[

Industry examples and real-life tips

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Tried and tested reference materials

What will I actually learn:
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First steps

You’ll learn how to import your clips, set up a project, and get everything organised ready to cut.

N

Making the cut

This is the ‘scissors section’! We’ll show you the correct ways to cut a clip.

N

Adding cutaways

Cutaways are the pictures that tell your story without words. You’ll learn how to use them
to advantage.

N

Adding music

We’ll give you sources for cost-free copyright-free music to add to your videos. And we’ll
show you how to add music so it’s technically correct.

N

Adding text and graphics

Critical for social video: subtitles and on-screen text. We’ll show you how to use brand
fonts and generate on-brand end-boards.

N

How to fix things

We don’t like to think of editing as surgery, but if something can be helped, the edit is the
place to do it. We’ll take you through the best fixes and filters.

N

Export

Find out the optimum settings for exporting your finished piece. 

Why build video skills in-house?

Set your own timeline

When the turnaround is too short to hire in a videographer, simple
video tasks can be achieved in-house.

Your team gets your business

Knowledge loss is a common problem in out-sourced video.
Bring that deep understanding of your brand alive with simple video content.

Empower your team

Our training gives your team the know-how, not just to shoot and edit,
but to strategise and commission video with confidence.

What you’ll get

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How to film professional-quality video with your smartphone, even if you’ve never used a camera before.

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The simple composition techniques that make your video look as good as television.

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How to get great audio using an external microphone with your smartphone..

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A structure that works every time for storytelling with video.

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A simple system to edit your video using easy software that works.

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How to think like a publisher in order to create consistent sustainable video strands.

You're in good company

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    review rating 5  I enrolled in the Masterclass for both Camera Skills and the Editing workshop. I thought this was an invaluable experience for someone who wants to take a first step in Video production. Niamh was an excellent instructor and was very attentive and patient throughout the process. I would highly recommend this course to anyone looking to do a deep dive into the world of video.

    thumb Bob Buckley

    review rating 5  I had a great day and learned loads! I would definitely recommend 😁

    thumb Ciara O'Hagan

    review rating 5  My course was sponsored by my employer however I wouldn't hesitate to sponsor my self and may do in the future to available of another aspect of videoing and editing. Excellent course, clear and concise.

    thumb Helena McCann