I’ve just been asked to make a dessert for a dinner party. The pressure is a bit intense. The options seem infinite and the stakes are quite high. A bad and weird dessert is likely to be more memorable than a competent and satisfying confection, and for all the wrong reasons.
Facing this kind of pressure, would you choose to invent a brand new un-tried-or-tested concoction, or would you opt instead for a proven recipe that has worked so well it has made its way into a book on your kitchen shelf?
It’s the same with creating video for your business.
One of the most daunting things facing a video content provider is coming up with an idea from scratch. Sometimes things present themselves naturally, like the straightforward filming of an event or a keynote.
But if you’re asked to come up with a fresh video idea, you might put a lot of pressure on yourself to reinvent the wheel. You may feel that you should do something that nobody has seen before. Something totally novel and sure to impress if it goes right.
But don’t put on your lab coat just yet, please. Instead, go to a trusted source and have a look at some popular video genres.
Defining genre is everything when it comes to video content. And as the online video landscape settles down, genres are settling down too. They have names and defined features - Ask Me Anything, Unboxing, Whiteboard Friday and so on. There really is no need to reinvent the wheel unless you have the time. Otherwise pick yourself a genre, figure out how it works and decide that that’s what you’re going to do.
Personally, I'm going to opt for the perfectly good and familiar chocolate cake over the strange experimental melon ginger fizz thingie that I’ve never made, or even tasted, before.
A better choice for everyone's sake!
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing