Is it the case in your workplace, that all heads will turn to the millennial in the room for a handy breakdown of the latest digital trend, a how-to-open-this query and a crash course in Facebook Live?
Surprisingly, here's a report that shows you might be better off asking the ancient 35-49 year old across the way for help with your digitals. According to the latest Digital Skills Report carried out by the Digital Marketing Institute, employees aged 18 to 34 have a harder time with digital skills like analytics and reporting skills. In a survey of 908 marketing professionals in the USA, UK, and Ireland, the group with the most digital skills was the 35-49 year old age group.
Theories? The primary reason seems to be a lack of training. Perhaps the technology has skipped way ahead of available study programmes. Businesses report a low supply of experts in digital skills to mentor and develop younger staff. And while millennials are evolutionally-grafted to devices and platforms, they are often watchers not makers. It’s a bit like being addicted to Chicken Tikka Masala and having no idea what’s in it, how it gets made, where it originates, what it’s all about - but wow, it really does taste good!
Indian cookery can be taught and learned. As can digital skills. So next time you’re stuck with a digital dilemma, do yourself a favour and Google around the query to try to get to the bottom of it.
That’s what a millennial would do.
Niamh Guckian is the Director of Go Motion Academy
Providing Expert Training in Video for Social Media & Digital Marketing