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Why we shouldn’t rely on the millennial in the office for all things digital

April 4, 2017

Is it the case in your workplace, that all heads will turn to the millennial in the room for a handy breakdown of the latest digital trend, a how-to-open-this query and a crash course in Facebook Live?

 

Surprisingly, here's a report that shows you might be better off asking the ancient 35-49 year old across the way for help with your digitals. According to the latest Digital Skills Report carried out by the Digital Marketing Institute, employees aged 18 to 34 have a harder time with digital skills like analytics and reporting skills. In a survey of 908 marketing professionals in the USA, UK, and Ireland, the group with the most digital skills was the 35-49 year old age group.

 

Theories? The primary reason seems to be a lack of training. Perhaps the technology has skipped way ahead of available study programmes. Businesses report a low supply of experts in digital skills to mentor and develop younger staff. And while millennials are evolutionally-grafted to devices and platforms, they are often watchers not makers. It’s a bit like being addicted to Chicken Tikka Masala and having no idea what’s in it, how it gets made, where it originates, what it’s all about - but wow, it really does taste good!

 

Indian cookery can be taught and learned. As can digital skills. So next time you’re stuck with a digital dilemma, do yourself a favour and Google around the query to try to get to the bottom of it.

That’s what a millennial would do.

 

 

 

Niamh Guckian is the Director of Go Motion Academy

Providing Expert Training in Video for Social Media & Digital Marketing

 

 

 

 

 

 

 

 

 

 

 

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