One of the most off-putting things about acquiring video content for your business is plain-old-simple-darned cost.
Cost means time as well as money. If you're running a small business, the last thing you want is more expenditure of your precious time, never mind your tight cash-flow - even though you know very well that in today's marketplace, you plain-old-simple-darned well need video.
So here are a few simple hacks to get you on the video highway.
For now, you may be hitching a ride rather than cruising in a limo, but you'll still be covering a lot more ground than if you were standing still, putting off the trip.
1. BUILD SOME YOUTUBE PLAYLISTS
This is a really easy hack to quickly build a YouTube presence without having any of your own native content.
Set up a basic YouTube channel for your brand, and start building playlists. You do this by finding a video on YouTube that you like or that is relevant to your business.
Click on the small +icon on the bottom right of the player. You'll be prompted to create a new playlist or add this video to an existing playlist.
Call the playlist something suitable like 'Hacks We Love' or 'Educators We Follow'. Whatever is appropriate for your business. You can populate as many playlists as you like with as many videos as you like, although we would recommend adding no more than ten to each playlist.
You have now established your business on YouTube and you can share the news across social platforms. You won't gain a huge following on a channel like this, but at least you're on there with a busy, relevant page.
2. USE FREE STOCK FOOTAGE
There is an astonishing amount of free stock footage out there, downloadable from YouTube or sites like Videvo.
This footage includes material shot on 4K, slomo, drone shots and loads more - super high-end stuff.
With the addition of some copyright free music, and a voiceover recorded on your phone, you can create a really nifty video with a basic editing programme like iMovie.
It can be as simple as you like, and you can add your branding at the end in the form of a JPEG or PNG.
3. GET SOAPBOX BY WISTIA
Soapbox by Wistia is a Chrome extension that allows you to deliver a tidy little video straight from your laptop, with the addition of imagery on screen, either from a browser, or a Powerpoint presentation for example.
It's absolutely free and even allows you to edit, and to add a crucial call to action.
It's perfect for a series of presentations about your product or service - we highly recommend it.
5. GO LIVE
Even cheaper than chips is a live-stream using Facebook Live, Periscope, Vimeo or YouTube.
Live-streaming is not for the faint-hearted but is becoming much easier, and the key learnings are there now from those who have gone before.
Check out this video from Sarah Beth Yoga who live-streams her yoga classes to her customers.
It's a simple idea and very effective, and she explains how she made the leap to using the live platform to grow her business.
5. HIRE AN INTERN
Hack Number Five should probably be Hack Number One.
If you're struggling to get on top of the video content for your business because you have a million other things to do, you need to delegate it.
Because you definitely need the video.
Digital graduates everywhere are looking for experience and your company can offer them that. Charge your intern with slowly growing your video profile across two to three platforms where you need to see results. It's a hugely valuable opportunity for them and for you.
Start them with the playlists on YouTube and get them moving with the other hacks. They'll undoubtedly come up with their own too.
Remember, the worst thing that you can do as a business owner right now is hide from video.
"Video is everywhere. Small businesses who ignore it do so at their peril."
Chris Trimble, The Guardian
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing