Businesses everywhere are making excellent use of live-streaming and webinar platforms to help their customers to learn more about their products.
This type of video presentation is excellent at the consideration stage of the customer's journey.
And there's safety in numbers. It's much easier to get through this type of content when there are two people in the frame. It allows for conversation. It's less intense for the presenter and the audience. It creates a dynamic around the brand that makes us as customers feel more connected and engaged.
But on a single camera or smartphone, it creates the need for a two-shot (a shot of two people) and that brings its own problems to bear. We're all familiar with that thing on the telly, when one person is saying their bit, and the other person looks a little...well...hashtag awkward.
So here are a couple of tips to make your two-shot work.
1. Structure the piece beforehand and decide very definitely who's saying what. The only way you can make this kind of piece work is if there is a clear division of labour throughout the piece. "I'll say this bit and then you'll say this bit." Even down to who says hello first and who signs off last.
2. Practice several times, especially the Intro and the Outro, because this will settle the audience and let them know they are going to be competently led through the content.
3. The speaking person when they are delivering content should address the camera and audience in the main, but occasionally throw to the other person. There should be a clear handover to the other person when their bit is coming up.
4. The person who is not speaking should listen to the other person in the main, and occasionally throw to the camera and audience. They should react to the content that is being delivered by the other person, without beginning their own digression from the content plan.
5. The two presenters should pivot themselves to sit at a 45 degree angle to the camera, so that they are also able to see each other without a major head-turn. If the positions are too head-on to the camera, the eyeline between the two people will be more difficult to manage.
6. Look for feedback. It's all very well when you and your co-host think you've done a great job, but the audience is the best judge of how comfortable it feels. Ask a trusted source for an objective view.
Presenting with a colleague or co-host delivers very engaging content to your audience. Just make sure you don't leave them feeling hashtag uncomfortable!
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing