Thought leadership video is a huge trend now for B2B marketing, and it's amazingly easy to execute. You just take your own redoubtable expertise, and share it in a simple piece to camera, filmed on your smartphone at your desk or in a nice location.
However. There is one important composition rule that ensures it all looks as good as possible, and gets noticed for the right reasons.
As a rule of thumb, if a person is addressing the camera to deliver advice or expertise, they really should be sitting in the centre of the frame.
If a subject is sitting on the extreme right or left of frame, it sends a subtle deep-cortex message to the brain, that the subject is speaking to someone other than me.
That's why, when we frame for an interview, we commonly place the subject on the left or the right of the screen to give them what's called 'looking room'. This sends a signal to the viewer's brain that somebody else is with the subject, asking them questions.
Without being too dogmatic about it, if you're sitting on the left or the right while you're delivering information straight to the lens, you're in the wrong place.
If you don't believe me, check out the example above. It's a great video, but the left of the frame is wasted on fountain spray. We want to feel that the expertise is the central focus.
So next time you're filming your thought leadership piece, sit slap bang in the middle of the frame, deliver straight down the barrel, and your audience will really know that you're talking to them.
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing