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Why Production Process In Video Wins Every Time

January 15, 2019

 

When you're very familiar with your own production process, it becomes part of the background noise, and sometimes that's more of a grind than a hum.

 

You're more likely to be caught up in the things you would like to improve and make better, and all the stuff that goes wrong.

 

But you shouldn't lose sight of how interesting process is for your customer.

 

The appetite for behind-the-scenes-making-of is massive.

And not just production - packing, distribution, delivery- all of these processes can be fascinating on video. 

 

Take a moment to consider if there is a moment in the production of your widget that the rest of the world would love to see. There has to be!

 

 

Niamh Guckian is the Director of Go Motion Academy

Providing Training in Video for Social Media & Digital Marketing


 

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