Absolutely delighted to see that YouTube has stepped up to play a part in the wider #SeeHer movement, which aims to accurately portray women in the media.
YouTube has already made increasing the number of female creators on the platform a priority for 2019.
Robert Kyncl, the highly influential Head of YouTube Business announced this in an interview with Casey Neistat a while ago.
Although, notice, as I did, that it is less a major announcement, more an also-ran bullet point, which adds a certain irony to the message.
(It's at 8.00 minutes)
It seems that the numbers of female creators on the platform are dropping off, largely due to the trolling and negative commentary that has nothing, or even less than nothing, to do with the content being presented.
Most typically excellent STEM content for example.
These ladies know all about it. They've been through the worst of it, and they're standing tall, not quite on the other side, because it doesn't seem to stop anytime, but they're standing firm on there in any case.
It's a great video, have a look, and learn more about the #SeeHer movement here.
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing