Our friend the artisan bread-maker has only recently emerged from clouds of start-up flour, and the hot-hot-heat of finally getting her tasty goods to market.
Now she's ready to bake some video, but with so many foodie product videos out there, the genre is getting a little jaded, and it's hard to know how to make something that isn't already stale.
A little bit like eating well, when it comes to food videos, less is more.
It's important to take a step back and focus on the basic video ingredients.
Minimalist backgrounds, uncluttered surfaces and stripped-down fonts that give simple information are the way to go.
Did you know that food looks better on a white plate?
Or that a texture like an old baking tin could add so much oomph?
Have a look at this video from Jenny Woodward for Food.com
Guaranteed to make some very moreish video content.
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing