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Parlez-vous Video? Learning the language of the moving image.

April 19, 2017

I distinctly remember my very first French class in school.
The baffling textbook, the awkward first attempts at pronunciation and the feeling that this strange language was unconquerable and loaded with impossibility.
Unfamiliar symbols, formal pronouns and rolling r's appeared to conspire against me at every turn.

I still can't boast fluency in French, but I certainly got past the initial stuttering and grasping for words. Sometimes I even feel like I'm getting away with it.

Video is also a language, and just like any other, it has its own grammar and lexicon. It has rules and habits, and formalities and vernacular. If nouns are images, verbs could be action, adjectives might be stylistic touches.

Grammatical structure within this language is crucial, with structure being largely created by the order of shots in a sequence. This grammar can also be learned and becomes intuitive. Anyone who has studied German grapples with the revelation that a verb occurs mostly at the end of a sentence. In other words, the verb mostly at the end of a sentence occurs. It totally works in German, even though it is not something we think of doing in English. And after a while it becomes second nature.

Video language can be learned and mastered as well as any other tongue. What at first seems bewildering and alien can be drilled to a very high level of competence.

Just like with any language learning, a bit of aptitude, a lot of interest, and practice and more practice, will make you a competent and confident speaker of video.

 

 

 

Niamh Guckian is the Director of Go Motion Academy

Providing Training in Video for Social Media & Digital Marketing

 

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