Music brings so much personality to your video, but is it in tune?
Robert has made a brilliant tutorial video showing customers how to assemble the high-end road bike his company produces and ships all over the world.
It's clear and concise and it's totally foolproof. But the most frequent comment that comes back from the customers is about the hectic techno he used as background music.
"Great demo, thanks a million, what's going on with the music?"
A good demo video is worth its weight in gold. If you have a skill or a hack that you can demonstrate as easily as brushing your teeth, (now there's a good demo:) putting that skill down on video will win customers and influence people.
But when you've gone to the trouble of using lovely DSLR video at source, plus tasteful backdrops and good structure, be very careful to follow that atmosphere through in your post-production.
Decisions about fonts and music should occupy just as much of your time as the main filming event. Music in particular that is too hectic for a calm crafty demonstration, too sad for something not that tragic, or too happy for something really quite ordinary, is going to mess with your message in a big way.
Have a look at this demo, and hear, as well as see, what you think.
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing