Why fit in when you were born to stand out? - Dr Seuss
With so many demos online now, it's challenging to make one that fits right in, but still stands out from the crowd. The key thing with any demo is big visibility, clear instructions and just the need-to-know information.
As with many content trends, when we've finished throwing the kitchen sink at something, we generally jump right back to basics. Less is always more.
Here's a really good demo that was achieved using ultra-simple stop motion with stills. It achieves its instructional goals with no fuss and not too much information. The captions on screen are creative enough to add personality and tone.
Instead of re-inventing the wheel, this one just is a wheel. We love it.
Niamh Guckian is the Director of Go Motion Academy
Providing Training in Video for Social Media & Digital Marketing